DESCRIPTIONGreat can be so small. Technology inside a car is always shown with graphics and unappealing visuals. Let’s go into detail like never before: explore the beauty and aesthetics of usually unseen parts and technology used in a Mercedes-Benz.
CREDITS Role: Concept and art direction
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christian Kiesi
Creative Director: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl
Account Director: Roy Schröder
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Production: AprilMay
Photographer/ Director: Tais Sirote
DOP: Robert Swierczynski
Light: Lighthawk
Set Design: Maja Wölker
Post Production: Post Production: Difference & Studio Gessner