Here's to the Heart
Here's to the Heart
With a new heart and full of tech, the AMG C 63 S E is charged with emotions. AMG C 63 S E launch feat. Formula 1 driver George Russell.
DESCRIPTIONAMG puts performance to the streets that pumps adrenaline into the veins. For the first-ever electrified Mercedes-AMG model we teamed up Formula 1 driver George Russell and his metaphorical heart Lana with the all-new Mercedes-AMG C 63 S E PERFORMANCE.
CREDITS Role: concept and art direction
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene
Creative Director: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert
Account Director: Christian Pauli
Account Manager: Sophia Uhlich
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Roman Zeitz
Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Kimberly Ewton
Production: Anorak
Director: Rollo Jackson
DOP: Erik Henriksson
Music: Playdisberlin
Post moving: ETC London
Photographer: Pascal Schonlau
Photo Post: Recom