Born & raised in São Paulo, Brazil. Gustavo Sato has been living and working in Berlin for give or take 8 years. He is currently working at antoni GmbH Berlin  as a Creative Director creating global campaigns for the luxury brand Mercedes-Benz. 

He challenges himself to create advertising that feels more like a part of pop culture than traditional marketing. With a focus on strong storytelling and meticulously crafted visuals, he develops campaigns that are authentic, engaging, and culturally impactful.