SAFETY

SAFETY

A Mercedes-Benz campaign to show safety in the electric vehicles.
We developed a progressive and transparent way to show the tested and safety features on EV.

DESCRIPTION

These can be caused by other drivers or unforeseen situations. Mercedes-Benz test EVs to the limit to deliver another chain of events: a symphony of safety features that keeps our drivers safe.

BEVSafety_Press Visual_1_BatteryStays__EQS_SUV_16-9_Clean_sRGB.jpg
BEVSafety_Press Visual_3_DeformationZone__EQS_SUV_16-9_Clean_sRGB.jpg
BEVSafety_Press Visual_5_HVSafety__EQS_SUV_16-9_Overlays_sRGB.jpg
20240716_F1_EQS-SIDE SHOT_Passenger_v47_sRGB_4k.jpg
20240716_F3_EQS-BREAK_ASSIST_SENSOR_v35_sRGB_4k.jpg
20240716_F2_EQS-HIGH_VOLTAGE_SAFETY34_v61_sRGB_4k.jpg
20240716_F9_EQS-Break_Assist_Wheel_v38_sRGB_4k.jpg
20240716_F8_EQA-PASSENGER-CELL_v32_sRGB_4k-new.jpg
20240716_F4_EQS-PASSENGER_CELL_TOP_v23_sRGB_4k.jpg 
CREDITS

Role: Concept
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke
Executive Creative Director: Christian Kies
Creative Director: Gustavo Sato, Franziska Brunner, Matthias Bauer
Senior Art Director: Kateryna Tkachenko
Senior Copywriter: Antonio Neto

Account Director: Moritz Buchholz
Account Manager: Louisa Keller

Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Creative Producer: Negin Ghanizadeh Knob

Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Kimberly Ewton

Production: Commonvision
Director: Lenn Antón
DOP: Robert Wisniewski
Post Production: BEpic
Music: Next Of Din
Photography: Tais Sirote

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