Welcome to Beyond

Welcome to Beyond

Maybach is the ultimate luxury brand from Mercedes-Benz.
Born in 1929, Maybach has made automotive history.

DESCRIPTION

The task was to breathe new life into Maybach with a global brand campaign by welcoming people to the luxury and out worldly from the brand.

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CREDITS

Role: Concept
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene, Damon Aval
Creative Director: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg
Senior Art Director: Gustavo Sato, Gonçalo Martinho
Senior Copywriter: Jonathan Engel, Antonio Neto

Account Director: Christian Pauli
Account Manager: Alexandra Menneke

Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf

Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Kimberly Ewton

Production: Tempomedia
Director: Saad Moosajee
DOP: Mattias Rudh
Post Production: ANALOG Studio, Spellworw
Music: 2wei
Photography: Ole Westermann

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Because It's Mercedes-Benz