Manufaktur
Manufaktur
A global campaign for the Manufaktur platform, highlighting what defines a Mercedes-Benz. With endless customization options, the S-Class becomes a work of art—made yours.
DESCRIPTIONA cinematic portrait of precision—Roger Federer draws a parallel between his mastery on the court and the craftsmanship behind every Manufaktur detail.
CREDITS Role: Creative Director
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Christopher Hoene
Creative Director: Gustavo Sato, Franziska Brunner
Art Direction: John Genger
Copywriter: Anton Schupp
Account Director: Moritz Buchholz
Account Manager: Christian Bues
Head of Creative Production: Marjorie Jorrot
Senior Creative Producer: Roman Zeitz, Anna Freer
Production: LeBerg
Director: OG Kids
DOP: Xiaolong Liu
Sound Design: Hello Robin
Photographer: Qiu Yang