Digital Companion
Digital Companion
The E-Class senses your preferences and adjust every journey to you.
Our campaign showcases this in the most relatable and authentic way:
the story of a father who learns more about his daughter – by driving her
E-Class.
DESCRIPTIONTo launch the campaign we collaborated not just any father-daughter duo: See for yourself what Antonio Banderas discovers about his daughter Stella, himself – and his opinion on nail polish.
CAMPAIGN IMAGERY
CREDITS Role: Creative Director
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke
Executive Creative Director: Christopher Hoene
Creative Director: Gustavo Sato, Franziska Brunner
Art Direction: Hongyu Lu, John Genger
Copywriter: Anton Schupp
Creative Support: Matti Lietsch, Matthias Bauer, Jonathan Engel
Account Director: Roy Schröder
Account Manager: Felix Gerke
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Stefanie Svetlana Herdt
Strategist: Valentina Rey
Production: ANORAK
Director: François Rousselet
DOP: Arseni Khachaturan
Music: Tracks and Fields
Photographer Film: Matthew Jones
Production Photography: Walandi GmbH
Photographer Stills: Ronan Gallagher
Photo Still post: INK