SO AMG
SO AMG
The Mercedes-AMG GT embodies everything AMG stands for: all the luxury, all the thrill, all the power and all the performance. That’s why the GT is SO AMG.
SO AMG creates a brand-shaping platform. SO AMG will evolve into the tagline for the brand of AMG and its vehicles.
DESCRIPTIONTo launch the GT, we take it to the most incredible race track ever: the AMG Hyperdome. Far out in the desert, the GT goes on a thrilling test run, witnessed by Lewis Hamilton, George Russell, Toto Wolff,
Will.i.am and a crowd of spectators; scroll down and join them!
CAMPAIGN IMAGERY
MORE THAN AN AMG GT CAMPAIGN SO AMG IS A BRAND PLATFORM
CREDITS Role: Concept and art direction
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene
Creative Director: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Account Director: Christian Pauli
Account Manager: Nikolina Rasic
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Kimberly Ewton
Production: Tempomedia
Director: Salomon Ligthelm
DOP: Oli Miller
Music: Playdisberlin & Kraatz Studio
Post moving: Spellwork
Photographer: Matthew Jones
Photo Post: Recom