ESP® (Electronic Stability Control)

ESP® (Electronic Stability Control)

The Art of Safety: celebrating ESP (Electronic Stability Program)
and protecting the most precious artwork of all.

DESCRIPTION

A campaign created to celebrate over 25 years of ESP (Electronic Stability Control) and the famous failed test in a museum visit at night with Mercedes-Benz, ESP® and an ELK.

22-218_RECO_MB_ESP_S06_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S01_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S02_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S03_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S04_COMP01_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S05_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S07_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S09_COMP02_MLC_FinalApproval_V3.jpg 
CREDITS

Role: concept and art direction
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Damon Aval, Malte Bülskämper
Senior Art Director: Gustavo Sato
Art director: Anouk Dieckert
Senior Copywriter: Jonathan Engel

Account Director: Moritz Buchholz

Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf

Production: Zauberberg
Director: Daniel & Dorian
DOP: Giuseppe Favale
Photography: Ole Westermann

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