Wecolme to Mercedes Magical Garage

Wecolme to Mercedes Magical Garage

They say great innovations start in a garage.
The new Mercedes-Benz global brand campaign.

DESCRIPTION

We went to the place where many innovative companies have started: a garage. Well, not a usual garage – it’s the Magical Garage. A place where groundbreaking innovations turn into magic thanks to the most desirable host: Mercedes. Our campaign platform runs globally across key-markets and shows how Mercedes-Benz will lead in the electric age.

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CAMPAIGN STILLS
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CAMPAIGN PRODUCT STILLS
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CREDITS

Role: concept and art direction
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Creative Director: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert

Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf

Account Director: Roy Schröder

Head of Strategy: Juliane Krause-Akelbein

Production: Tempomedia
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Set Design: Henry Boraros
Stylist: Laëtitia Gimenez Adam
Photographer: Marcin Kempski
Photo Stylist: Niki Pauls

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