Because It's Mercedes-Benz

Because It's Mercedes-Benz

A global campaign with a collection of visual short stories behind the star. Every story highlights another aspect of Mercedes-Benz, underlining the dedication that makes each vehicle worthy of the iconic emblem and giving one simple reason to always go the extra mile — Because it’s Mercedes-Benz.

DESCRIPTION

The following films translate the dedication, testing and technology put into the vehicles to show what makes a Mercedes-Benz a Mercedes-Benz.

respect-img-1.jpg
respect-img-2.jpg
respect-img-3.jpg
respect-img-4.jpg
trust-img-2.jpg
thrill-img-3.jpg
thrill-img-2.jpg
thrill-img-1.jpg
Untitled-4.jpg
trust-img-1.jpg
trust-img-3.jpg
trust-img-4.jpg 
CREDITS

Role: Creative Director
Agency: antoni Berlin GmbH
Managing Director: Marcell Francke
Executive Creative Director: Christian Kies, Christopher Hoene
Creative Director: Gustavo Sato, Franziska Brunner
Art Direction: John Genger, Kateryna tkachenko
Copywriter: Anton Schupp

Account Director: Moritz Buchholz
Account Manager: Marie Wölki

Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Senior Creative Producer: Roman Zeitz

Production: Iconoclast
Director: Haw-lin Services & Arnaud Bresson
DOP: Nico Niermann
Sound Design: Staub Audio
Photographer: Raul Suciu

Previous

Maybach Welcome to Beyond
Next

Mercedes Magical Garage