Mercedes goes all-electric with their EQ sub-brand – and and positions itself as luxury brand at a time. The campaign for the sensual EQE and the spacious EQB. The task was to continue developing a holistic and iconic brand identity that makes Mercedes-Benz enter a new era.

For the model EQE we created a concept that embraces all the sensory you can experience with the vehicle and on the spacious EQB we embrace the flexibility with all the dimensions that can be explored.

We created immersive campaigns and bring the superior product and its features to life across every touchpoint: with a strong serial look, exciting perspectives and platform-adequate formats.