SO AMG

SO AMG

The Mercedes-AMG GT embodies everything AMG stands for: all the luxury, all the thrill, all the power and all the performance. That’s why the GT is SO AMG.

SO AMG creates a brand-shaping platform. SO AMG will evolve into the tagline for the brand of AMG and its vehicles.

DESCRIPTION

To launch the GT, we take it to the most incredible race track ever: the AMG Hyperdome. Far out in the desert, the GT goes on a thrilling test run, witnessed by Lewis Hamilton, George Russell, Toto Wolff, Will.i.am and a crowd of spectators; scroll down and join them!

CREDITS 

Role: concept and art direction
Agency: antoni Berlin GmbH
Production: Tempomedia
Director: Salomon Ligthelm
DOP: Oli Miller

Music: Playdisberlin & Kraatz Studio
Post moving: Spellwork
Photographer: Matthew Jones
Photo Post: Recom

CAMPAIGN IMAGERY


MORE THAN AN AMG GT CAMPAIGN SO AMG IS A BRAND PLATFORM


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25 years of ESP® (Electronic Stability Control)