A marathon is more than 42 km

A marathon is more than 42 km

It's a marathon and not a sprint.
adidas Adizero adios global communication toolkit.

DESCRIPTION

The adidas Adizero adios is a competition running shoe for which we created the global communication for spring/summer and fall/winter 2018. The road to a marathon is hard and consists of hundreds of kilometers in training making a marathon more than 42km.

CREDITS

Role: concept, art direction and design Agency: Heimat GmbH / TBWA Photographer: Florian Bison

SS / 18 collection

180201_Adizero_Adios_Testlayout_V22.jpg
180201_Adizero_Adios_Testlayout_V2.jpg
180201_Adizero_Adios_Testlayout_V23.jpg
ADI_eRGB2_SS18_AdizeroAdios_Female_SIDESHOT_025_01.jpg
ADI_eRGB2_SS18_AdizeroAdios_Female_SIDESHOT_225_01.jpg
ADI_eRGB2_SS18_AdizeroAdios_Female_SIDESHOT_240_02.jpg
ADI_eRGB2_SS18_AdizeroAdios_Male_SIDESHOTS_178_01.jpg
ADI_eRGB2_SS18_AdizeroAdios_Male_SIDESHOTS_294_01.jpg
ADI_eRGB2_SS18_AdizeroAdios_Male_SIDESHOTS_401_01.jpg
ADI_eRGB2_SS18_AdizeroAdios_Group_Male_Female_SIDESHOTS_189_03.jpg
ADI_eRGB2_SS18_AdizeroAdios_Group_Male_Female_SIDESHOTS_344_01.jpg

FW / 18 collection

180201_Adizero_Adios_Testlayout_V23.jpg
180201_Adizero_Adios_Testlayout_V22.jpg
180201_Adizero_Adios_Testlayout_V2.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_Male_Group_SIDESHOTS_001_05.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_Male_Group_SIDESHOTS_066_05.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_Male_Group_SIDESHOTS_089_05.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_SIDESHOTS_014_04.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_SIDESHOTS_153_04.jpg
ADI_eRGB2_FW18_AdizeroAdios_Female_SIDESHOTS_218_04.jpg
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